How Madwin Helped Manomav Engineers Land High-Intent Demos

The Challenge: 

Manomav Engineers, a leading construction tech company, had been struggling to secure demos for their product despite a decade of effort in the GTM (Go-To-Market) strategy. While referrals brought in some leads, they weren't enough to gain significant traction.

Madwin Consulting to the Rescue: 

Madwin partnered with Manomav Engineers to understand their target audience and identify the most effective channels to reach them. Here's how:

• Market Research: Conducted thorough market research to pinpoint where construction tech professionals spend their time online.

Tailored Strategy & Webinar Success: 

Leveraging market insights, Madwin Consulting secured a high-quality marketing database aligned with Manomav Engineers' ideal customer profile.  Knowing what resonated with this audience, Madwin planned and executed a compelling webinar.

• Targeted Database: Secured a high-quality marketing database aligned with Manomav Engineers' ideal customer profile.

• Compelling Webinar: Planned and executed a compelling webinar that garnered 50 registrations, showcasing the effectiveness of the targeted approach.

Beyond Registrations: Conversions & Demos:  

Madwin Consulting understood that success wasn't just about registrations; it was about connecting Manomav Engineers with qualified leads.  By following up with a strategic mix of calls and emails (no longer cold outreach thanks to the webinar engagement), Madwin Consulting was able to convert a significant portion of the registrants into high-value demos.  The final outcome: 7 secured demos for Manomav Engineers from a list of 50 initial registrations.

A Client Satisfied:  

This data-driven approach and focus on qualified leads through targeted marketing efforts proved to be a game-changer for Manomav Engineers. 

What our clients speak of Madwin:  

Traditionally, we used to spend months planning and executing a webinar. With Madwin what changed is the quality of our discussion and the spike in relevant registrations and they further helped us with a One-on-One introduction with the attendees which helped initiate more engagement and conversations with our SQL’s

~> Antriksh Tawar, Director (Manomav Engineers)